The very essence of projection mapping – in all its formats – is illusion. In movies, directors often talk about the “willing suspension of disbelief”. The challenge in projection mapping is to actively project an illusion onto an existing surface. And for that,...

If you are a venue that lends itself to projection or a supplier with a potential client that is open to new ideas, how do you develop a projection mapping project? Depending on the particular circumstances, there are a few things to look out for.

Until recently, the projection mapping sector had been following a pretty linear path of one-off projections onto buildings at tourist locations or for seasonal or commercial promotions. But lately, more diverse applications have emerged as major drivers. This has...

The projection mapping market is estimated to be worth USD 2.8 billion in 2021 and is projected to reach USD 7.9 billion by 2026. Retail is playing an increasing role, but media and culture remain the main applications. Projections onto landmark buildings continue to...

When looking at the trends in events, participatory experiences, dynamic storytelling and interaction are some of the key words to remember. Events are growing with more elaborate visual content providing a higher level of immersion, engagement, and excitement....

With the W1800i, BenQ has introduced a new home cinema projector with 4K. The film projector scores above all with the BenQ CinematicColor technology and HDR10 / HLG optimized for projection. The price is also impressive. BenQ, the global market leader in DLP home...