Projection mapping: The art of the deal

Until recently, the projection mapping sector had been following a pretty linear path of one-off projections onto buildings at tourist locations or for seasonal or commercial promotions. But lately, more diverse applications have emerged as major drivers. This has...

Projection mapping in cities. A simple question: why?

The projection mapping market is estimated to be worth USD 2.8 billion in 2021 and is projected to reach USD 7.9 billion by 2026. Retail is playing an increasing role, but media and culture remain the main applications. Projections onto landmark buildings continue to...