Delivering the wow effect in digital signage
Constant evolution in methods of sharing information and fast growth of global economies have pushed for technological advancements, especially in advertising. In the past, vendors and businessmen used regular sign boards until they replaced them with neon lights which are brighter and more attractive.
It was the first form of electronic sign which has today evolved into digital signage. The concept is still the same, to grab anyone’s attention and spread the message of the content on display. So, whether it is a new phone on the market or a buzzing holiday package, the aim for the DOOH isn’t only to inform. A good planned outdoor digital display solution has to rip up everyone attention to products and offers it’s meant to sell. It’s the only way to convert a passer-by in a loyal client.
Protected Contrast Is Worth More Than Brightness
Setting up a digital signage is not enough to guarantee good outcome because it has to ensure that the display delivers perfect imaging. Nobody won’t stop and squint to read a signage which is dull with very poor clarity. This is why it’s essential to understand the role contrast plays in a high-quality display.
In fact, contrary to common perception, it isn’t really the brightness level that improves the readability on a sign. That only leads to a higher power consumption and a system failure because of the heat. Instead, unwanted reflections can be reduced by the level of contrast, which plays a main role in define outlines and so instant comprehension of outdoor digital displays.
One Key Solution To Overcome All The Enemies: Optical Bonding
Like most electronics, digital signage is exposed to external factors, some of which can be damaging, which is why GDS has chose optical bonding as a solution. It is not just an optical enhancement, but a process that fills the air gap between the LCD and the front glass.
An optically index-matched material is used for this process and it has lots of benefits such as improving readability by increasing contrast. It also protects from condensation, dust, and extends its mechanical strength, all while achieving the ‘WOW factor’ in a outdoor digital display strategy.
Do Not Underestimate Aging
Aging is a result of the wear and tear caused by natural factors, like UV light and heat from the sun, as well as temperature among other weather conditions. These are some of the reasons that bring components to deterioration and above all, gaskets may lose their elasticity. Since they are responsible for holding the IP54 protection in place, when they are not more able to do it, they let in water and dust. Along the time, UV/sun can cause the yellowing of pictures while entirely tainting the display. For this reason is very important to choose a DOOH manufacturer who knows how to protect displays from aging and that’s why GDS ensure that its products are certified to the right life-cycle standard.
Integrating Digital Signage Advertising into Your Marketing Mix
What digital signage basically tries to do, is to connect a brand to a consumer. Every time brand name, product, logo is viewed, it leaves an impression. According with studies and research associated with marketing, an average of 15 to 20 impressions are necessary for product to be recognizable. Digital signage is an integral part of modern-day marketing, speeding up that process while improving the visibility of brands and products. But to be effective, it has to be done in the right way, in order to guarantee in every moment best readability, despite of weather, aging and other elements that can affect a DOOH strategy.
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