What is Digital Signage?

What is Digital Signage?

With the key component of guest engagement, digital signs are utilized in many different ways for many different reasons. More eye-catching deployments can be found in retail and Digital Out of Home (DOOH), think  window displays or roadside advertising.

While Uniguest primarily deploys signage into hotels and hospitality venues, digital signage is also widely adopted within senior living communities, stadiums and arenas, conference venues, colleges and universities, government, military and medical facilities, as well as  commercial premises.

When we step back and look at the application of digital signage in these spaces, the use ranges from providing internal staff communications, guest and resident services, live traffic updates, wayfinding and directional information to displaying schedules, calendars and branded TV and video content.

This Article was first published by Uniguest.

Published by Uniguest

April 23, 2021

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